Since its launch in 2007, Content ID has helped maintain an uneasy armistice agreement between YouTube and the copyright owner, even as YouTube has replaced broadcasters and other music streaming services. to become most popular format for people to discover new songs and listen to music. But in the case of Auralnauts, the massive amount of copyright claims submitted via Content ID comes at a cost. “We spend more time on the channel, we make less money from that channel,” said Koonce. “Our views and subscribers increase, but our ability to monetize content becomes less effective.”
About 99.5% claim an ability to make money for automated recordings through the Content ID System, according to statistics provided by a YouTube spokesperson. The system uses audio and video digital fingerprints to flag infringing copyrighted material uploaded to the service.
But in the case “Star Wars Minus Williams, ”someone at Warner / Chappell took the rare step of manually filing a complaint against Auralnauts videos. Warner / Chappell has been very enthusiastic about manual flagging for many Auralnauts videos, according to Koonce.
In a supplement, the Warner / Chappell statement incorrectly identified “Star Wars The title track ”appears in the Auralnauts video. The only brief Williams snippet used by Auralnauts actually comes from a track titled “Room of the Throne and the Final Title.” It’s also possible that Warner / Chappell mistook Holst’s track for Williams’ original (very easy to do).
“Although there is, technically, there is a trace of John Williams in our video, which is not enough to confirm a claim nor is it the exact song they are claiming,” Koonce said.
Koonce and Moorhaus have disputed the claim through YouTube’s system. That choice makes the case of Auralnauts even more unusual: Such claims are challenged less than a percent of the time, according to YouTube.
Warner / Chappell responded by dismissing a dispute over his claim. That leaves Auralnauts in a difficult choice: They can Dispute appeal is denied by providing more information about themselves and their reasoning. But if a copyright complainant like Warner / Chappell doesn’t deny his claim, the video is likely to be taken down entirely from YouTube – and in that case, Auralnauts will also be penalized by the platform as an act of moderation. scoffs at copyrights and is forbidden from some perks, such as linking to their own store. Three such takedowns, and YouTube will remove your channel. That might discourage obvious copyright infringers, but it also discourages legitimate challenges of unfair copyright claims.
YouTube has taken the steps to help YouTube channel creators. In November 2015, the website revealed one Legal Use Protection Program to help cover the legal costs of a select group of channels that YouTube identifies as being unfairly targeted with a video takedown request. Last year, they changed the Content ID system to allow creators’ videos to continue earning (escrowed) ad revenue even after they have filed copyright claims.
However, Auralnauts says they have few options against what they consider to be unfair claims about their content. Koonce suggested possible Content ID improvements that could prevent other claimants from continuously submitting the same video back to the same video. “People need to protect their intellectual property, but don’t give them all power,” he said.
A smarter profit-sharing system will help differentiate, such as a video of Queen performing “Bohemian Rhapsody” or the same song playing on someone’s wedding video background. “What is needed is a more nuanced approach to how to monetize everything,” said Robert Lyons, former chief executive of digital media, now a visiting lecturer at Northeastern University in Boston.